7 Ways to Diversify Your Digital Marketing Strategy

Recent outages on Meta social media platforms, impacting Facebook, Instagram, Messenger, and Threads, serve as a stark reminder of the risks associated with placing all your marketing resources and efforts in one area — or, as the popular idiom states, putting all of your eggs in one basket. While social media is undoubtedly a powerful tool (with Meta inarguably being one of the most popular; to the tune of over 77% of Internet users, about 3.59 billion people, are active on at least one Meta platform), relying solely on these platforms can leave your business vulnerable to unexpected disruptions.

At Bloomshine Media, we are firm believers in developing a robust and diversified digital marketing strategy to help your business bloom and shine. In light of this outage, we’ve compiled a list of how diversifying your digital garden’s marketing strategy is not just a wise move for a thriving business but a necessity and what you can do to start diversifying:

1. Risk Mitigation:

Depending on a single platform exposes your business to a variety of risks like outages, algorithm changes, policy updates, and more. By diversifying across various channels, you create a safety net, reducing the impact of unforeseen circumstances.

2. Audience Reach:

Different segments of your target audience are scattered across various online platforms. Diversifying ensures you reach a broader audience, increasing your chances of engagement and conversion.

3. Building Your Brand's Owned Assets:

Your website is a digital asset that you own and control. While social media is essential, investing in a user-friendly website establishes a strong online presence and provides a central hub for your brand.

4. Email Marketing:

Create a direct line of communication with your audience through newsletters. Email marketing offers a personalized and targeted approach, allowing you to maintain contact even if social media platforms experience downtime.

5. SEO & Content Marketing:

Boost your website's visibility through Search Engine Optimization (SEO) and content marketing. This not only improves your brand's online presence but also reduces your dependence on social media for visibility.

6. Explore Up-and-Coming Platforms:

Stay up to date by exploring new and emerging platforms. Diversifying your online presence allows you to adapt to changes in the digital landscape and position your brand on platforms that might become the next big thing.

7. Engage in Online Communities:

Join the conversation! Engage with forums, groups, and communities relevant to your industry. Connecting with your audience outside mainstream social media platforms builds a more diversified and resilient online presence.

A well-rounded digital marketing strategy is essential for your budding business’s long-term success. By diversifying your approach, you not only mitigate risks but also position your brand for optimal growth in an ever-changing digital landscape.

Remember, digital gardeners, diversity is the key to a robust digital marketing strategy, and we are ready to help you meet your goals!

How to Get Started.

Ready to thrive? Let your digital presence shine brightly, and get in touch with us today at hello@bloomshinemedia.com or visit our website bloomshinemedia.com.

Stay Connected.

Connect with us on Instagram, Facebook, LinkedIn, Pinterest, and TikTok so that we can chat about digital marketing, discuss the latest trends on social media, and trade gardening puns.

Together, let's rise above the noise, bloom with authenticity, and create lasting change.

Bloomshine Media – Nurturing Growth, Fostering Impact.