Web Search Changes Tackle “Spammy, Low-Quality Content”
With new technologies like AI advancing faster than ever, the digital realm is undergoing some major changes that may soon impact your online presence—I.E., your digital garden!
Continue reading for the most recent web updates. At Bloomshine Media, we’re dedicated to leveraging these inevitable changes to the technology and online landscape to benefit your business.
Let us help you take advantage of these changes and tools to grow your business.
AI Integration in Search
Companies like OpenAI and Google are integrating new features that utilize AI as a tool to help us make better decisions and obtain more specific answers to questions. By adding things like an AI-generated synopsis that answers questions you have searched, Google is adding automatic context to their answers to your questions (Source). This change could affect how your business is searched and understood in different markets. According to this Conductor article, Google's SGE (Search Generative Experience) is designed to quickly provide users with answers without necessarily directing them to other sites or content.
The Role of AI and User Experience
How smoothly your website operates and the experience it provides your customers while on it can also significantly impact its search engine ranking (what the algorithm populates when searching). Factors such as loading time, content quality, and accessibility play a crucial role in making or breaking how your website is ranked by search algorithms. (Source).
SEO Evolution
Google has consistently changed its SEO guidelines by cracking down on “low quality” and “unoriginal” content (Source). These changes are predicted to impact various online industries, such as Art and Entertainment, Business, and News (Source).
Google recommends creators review the most recent spam policies to double-check that they meet their required standards.
Our online daily lives continue to change rapidly — having a digital marketing expert on your side will help your business blossom and thrive.
Things like AI continue to impact how consumers shop for products and how businesses build their brand awareness. With these major changes affecting the world of digital marketing, trust that Bloomshine is on top of all the latest changes and is here to help!
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