“What Socials Should My Business Use Anyway?!”

HOT TAKE: Your business DOES NOT need to be on every social media platform (blog).

Ultimately, the key to social media success lies in understanding the unique strengths of each platform and how they align with your business goals. So, you’re probably wondering what platforms your business should be on. As your trusted digital pals, we’ve compiled a list of current popular social media platforms and their general use. Let's break down some of the top social media platforms and how they can benefit your business:

TikTok: Creativity, Curiosity, and Connection (And NO, the new TikTok Bill does not immediately make it a lost cause.)

• Ideal for businesses targeting younger demographics.

• Showcase products or services creatively.

• Thought leadership and community-building opportunities.

• Participate in trending challenges to boost brand visibility and engagement.

Instagram: Visual Storytelling (Photos are back, baby!)

• Perfect for businesses with visually appealing assets.

• Utilize Instagram Stories, IGTV, and Reels for immersive storytelling and behind-the-scenes content.

• Leverage shoppable posts to drive direct sales and enhance the shopping experience.

• Large variety of in-app features to boost content engagement.

Facebook: Community Building

• Great for fostering a sense of community for your brand.

• Create and engage with Facebook Groups to build brand loyalty.

• Utilize targeted advertising options to reach specific audience segments effectively.

LinkedIn: Networking, Brand Building & Story Telling

• Essential for businesses, professionals, and B2B clients.

• Share thought leadership content, industry insights, and case studies to establish credibility.

• Engage with relevant LinkedIn Groups and participate in discussions to expand your network.

• Though seen as an “older persons” platform, millennials are quickly dominating the platform (Hello, LinkedIn influencers!)

Pinterest: Inspirational Discovery (and new Search Engine?!)

• Ideal for businesses in the lifestyle, fashion, beauty, and home décor industries.

• Showcase products through visually appealing pins to inspire and educate users.

• Utilize Rich Pins and Pinterest Shopping features to drive website traffic and conversions.

Twitter: Real-Time Engagement

• Perfect for businesses aiming to stay updated with industry trends and news.

• Share timely updates, participate in trending conversations, and engage with followers in real-time.

• Utilize Twitter Ads for targeted promotion and increasing brand visibility.

YouTube: Influencer TV Series-type Marketing  

• Ideal for longer-form content with higher user video retention

• Users report they are not necessarily looking for brands or products but entertainment (Source), so advertising is best done subtly, with bonus points if ads provide skip options instead of forced.

• YouTube shorts also provide opportunities for vertical content repurposing (think Instagram Stories).

Remember, it's not about being everything everywhere all at once, but about being strategic in choosing the platforms that best align with your business goals and target audience (PSST! not your competitors).

How to Get Started.

Ready to thrive? Let your digital presence shine brightly, and get in touch with us today at hello@bloomshinemedia.com or visit our website bloomshinemedia.com.

Stay Connected.

Connect with us on Instagram, Facebook, LinkedIn, Pinterest, and TikTok so that we can chat about digital marketing, discuss the latest trends on social media, and trade gardening puns.

Together, let's rise above the noise, bloom with authenticity, and create lasting change.

Bloomshine Media – Nurturing Growth, Fostering Impact.